Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market

Quy Duy Do, Truong Xuan Nguyen, Bui Thanh Khoa

Open source

DOI
10.1016/j.jretconser.2026.105074
Published
2027-02
Container
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Open access
unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

Cite this work

BibTeX

@article{allodium:10.1016/j.jretconser.2026.105074,
  title = {Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market},
  author = {Quy Duy Do and Truong Xuan Nguyen and Bui Thanh Khoa},
  year = {2027},
  journal = {Journal of Retailing and Consumer Services},
  doi = {10.1016/j.jretconser.2026.105074},
  url = {https://doi.org/10.1016/j.jretconser.2026.105074}
}

RIS

TY  - JOUR
TI  - Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market
AU  - Quy Duy Do
AU  - Truong Xuan Nguyen
AU  - Bui Thanh Khoa
PY  - 2027
JO  - Journal of Retailing and Consumer Services
DO  - 10.1016/j.jretconser.2026.105074
UR  - https://doi.org/10.1016/j.jretconser.2026.105074
ER  - 

APA

Do, Q. D., Nguyen, T. X., & Khoa, B. T. (2027). Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2026.105074

Source records