Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market
- DOI
- 10.1016/j.jretconser.2026.105074
- Published
- 2027-02
- Container
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1016/j.jretconser.2026.105074,
title = {Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market},
author = {Quy Duy Do and Truong Xuan Nguyen and Bui Thanh Khoa},
year = {2027},
journal = {Journal of Retailing and Consumer Services},
doi = {10.1016/j.jretconser.2026.105074},
url = {https://doi.org/10.1016/j.jretconser.2026.105074}
}RIS
TY - JOUR TI - Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market AU - Quy Duy Do AU - Truong Xuan Nguyen AU - Bui Thanh Khoa PY - 2027 JO - Journal of Retailing and Consumer Services DO - 10.1016/j.jretconser.2026.105074 UR - https://doi.org/10.1016/j.jretconser.2026.105074 ER -
APA
Do, Q. D., Nguyen, T. X., & Khoa, B. T. (2027). Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2026.105074
Source records
- crossref · retrieved 2026-09-26T03:31:40.947Z