Does visual format matter in brand name recognition? ERP evidence challenging abstractionist models

Melanie Labusch, Stéphanie Massol, Teresa Civera, Marta Vergara Martínez, Manuel Perea

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DOI
10.1016/j.neuropsychologia.2026.109357
Published
2026-02
Container
Neuropsychologia
Publisher
Elsevier BV
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.neuropsychologia.2026.109357,
  title = {Does visual format matter in brand name recognition? ERP evidence challenging abstractionist models},
  author = {Melanie Labusch and Stéphanie Massol and Teresa Civera and Marta Vergara Martínez and Manuel Perea},
  year = {2026},
  journal = {Neuropsychologia},
  doi = {10.1016/j.neuropsychologia.2026.109357},
  url = {https://doi.org/10.1016/j.neuropsychologia.2026.109357}
}

RIS

TY  - JOUR
TI  - Does visual format matter in brand name recognition? ERP evidence challenging abstractionist models
AU  - Melanie Labusch
AU  - Stéphanie Massol
AU  - Teresa Civera
AU  - Marta Vergara Martínez
AU  - Manuel Perea
PY  - 2026
JO  - Neuropsychologia
DO  - 10.1016/j.neuropsychologia.2026.109357
UR  - https://doi.org/10.1016/j.neuropsychologia.2026.109357
ER  - 

APA

Labusch, M., Massol, S., Civera, T., Martínez, M. V., & Perea, M. (2026). Does visual format matter in brand name recognition? ERP evidence challenging abstractionist models. Neuropsychologia. https://doi.org/10.1016/j.neuropsychologia.2026.109357

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