Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Robert Zimmermann, Andreas Auinger

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DOI: 10.1016/j.procs.2021.01.116
Published: 2021
Container: Procedia Computer Science
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.procs.2021.01.116,
  title = {Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study},
  author = {Robert Zimmermann and Andreas Auinger},
  year = {2021},
  journal = {Procedia Computer Science},
  doi = {10.1016/j.procs.2021.01.116},
  url = {https://doi.org/10.1016/j.procs.2021.01.116}
}

RIS

TY  - JOUR
TI  - Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study
AU  - Robert Zimmermann
AU  - Andreas Auinger
PY  - 2021
JO  - Procedia Computer Science
DO  - 10.1016/j.procs.2021.01.116
UR  - https://doi.org/10.1016/j.procs.2021.01.116
ER  -

APA

Zimmermann, R., & Auinger, A. (2021). Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study. Procedia Computer Science. https://doi.org/10.1016/j.procs.2021.01.116

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crossref · retrieved 2026-09-25T19:00:13.735Z