Consumer neuroscience: the emerging science of everyday choices

Hilke Plassmann, Uma Karmarkar, Vinod Venkatraman

Open source

DOI: 10.1016/j.tics.2026.10.005
Published: 2026-11
Container: Trends in Cognitive Sciences
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.tics.2026.10.005,
  title = {Consumer neuroscience: the emerging science of everyday choices},
  author = {Hilke Plassmann and Uma Karmarkar and Vinod Venkatraman},
  year = {2026},
  journal = {Trends in Cognitive Sciences},
  doi = {10.1016/j.tics.2026.10.005},
  url = {https://doi.org/10.1016/j.tics.2026.10.005}
}

RIS

TY  - JOUR
TI  - Consumer neuroscience: the emerging science of everyday choices
AU  - Hilke Plassmann
AU  - Uma Karmarkar
AU  - Vinod Venkatraman
PY  - 2026
JO  - Trends in Cognitive Sciences
DO  - 10.1016/j.tics.2026.10.005
UR  - https://doi.org/10.1016/j.tics.2026.10.005
ER  -

APA

Plassmann, H., Karmarkar, U., & Venkatraman, V. (2026). Consumer neuroscience: the emerging science of everyday choices. Trends in Cognitive Sciences. https://doi.org/10.1016/j.tics.2026.10.005

Source records

crossref · retrieved 2026-11-08T11:57:44.641Z