On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations

Murray Young, Charles Steilen

Open source

DOI: 10.1016/s0007-6813(96)90041-5
Published: 1996-11
Container: Business Horizons
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0007-6813-96-90041-5,
  title = {On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations},
  author = {Murray Young and Charles Steilen},
  year = {1996},
  journal = {Business Horizons},
  doi = {10.1016/s0007-6813(96)90041-5},
  url = {https://doi.org/10.1016/s0007-6813(96)90041-5}
}

RIS

TY  - JOUR
TI  - On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations
AU  - Murray Young
AU  - Charles Steilen
PY  - 1996
JO  - Business Horizons
DO  - 10.1016/s0007-6813(96)90041-5
UR  - https://doi.org/10.1016/s0007-6813(96)90041-5
ER  -

APA

Young, M., & Steilen, C. (1996). On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations. Business Horizons. https://doi.org/10.1016/s0007-6813(96)90041-5

Source records

crossref · retrieved 2026-09-26T04:49:13.778Z