Alphabet soup: Good for you or an indigestible stew?

Pekin Ogan, Les Heitger

Open source

DOI: 10.1016/s0007-6813(99)80010-x
Published: 1999-03
Container: Business Horizons
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0007-6813-99-80010-x,
  title = {Alphabet soup: Good for you or an indigestible stew?},
  author = {Pekin Ogan and Les Heitger},
  year = {1999},
  journal = {Business Horizons},
  doi = {10.1016/s0007-6813(99)80010-x},
  url = {https://doi.org/10.1016/s0007-6813(99)80010-x}
}

RIS

TY  - JOUR
TI  - Alphabet soup: Good for you or an indigestible stew?
AU  - Pekin Ogan
AU  - Les Heitger
PY  - 1999
JO  - Business Horizons
DO  - 10.1016/s0007-6813(99)80010-x
UR  - https://doi.org/10.1016/s0007-6813(99)80010-x
ER  -

APA

Ogan, P., & Heitger, L. (1999). Alphabet soup: Good for you or an indigestible stew?. Business Horizons. https://doi.org/10.1016/s0007-6813(99)80010-x

Source records

crossref · retrieved 2026-11-07T05:30:11.796Z