A rainbow's worth of shades of grey: from special considerations to effective communication in internet-based B2B marketing

George T. Haley

Open source

DOI: 10.1016/s0019-8501(01)00194-8
Published: 2002-02
Container: Industrial Marketing Management
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0019-8501-01-00194-8,
  title = {A rainbow's worth of shades of grey: from special considerations to effective communication in internet-based B2B marketing},
  author = {George T. Haley},
  year = {2002},
  journal = {Industrial Marketing Management},
  doi = {10.1016/s0019-8501(01)00194-8},
  url = {https://doi.org/10.1016/s0019-8501(01)00194-8}
}

RIS

TY  - JOUR
TI  - A rainbow's worth of shades of grey: from special considerations to effective communication in internet-based B2B marketing
AU  - George T. Haley
PY  - 2002
JO  - Industrial Marketing Management
DO  - 10.1016/s0019-8501(01)00194-8
UR  - https://doi.org/10.1016/s0019-8501(01)00194-8
ER  -

APA

Haley, G. T. (2002). A rainbow's worth of shades of grey: from special considerations to effective communication in internet-based B2B marketing. Industrial Marketing Management. https://doi.org/10.1016/s0019-8501(01)00194-8

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crossref · retrieved 2026-09-25T21:27:04.962Z