Proactive product service strategies: An application in the European health market

Ruud T. Frambach, Inge Wels-Lips, Arjan Gündlach

Open source

DOI: 10.1016/s0019-8501(96)00122-8
Published: 1997-07
Container: Industrial Marketing Management
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0019-8501-96-00122-8,
  title = {Proactive product service strategies: An application in the European health market},
  author = {Ruud T. Frambach and Inge Wels-Lips and Arjan Gündlach},
  year = {1997},
  journal = {Industrial Marketing Management},
  doi = {10.1016/s0019-8501(96)00122-8},
  url = {https://doi.org/10.1016/s0019-8501(96)00122-8}
}

RIS

TY  - JOUR
TI  - Proactive product service strategies: An application in the European health market
AU  - Ruud T. Frambach
AU  - Inge Wels-Lips
AU  - Arjan Gündlach
PY  - 1997
JO  - Industrial Marketing Management
DO  - 10.1016/s0019-8501(96)00122-8
UR  - https://doi.org/10.1016/s0019-8501(96)00122-8
ER  -

APA

Frambach, R. T., Wels-Lips, I., & Gündlach, A. (1997). Proactive product service strategies: An application in the European health market. Industrial Marketing Management. https://doi.org/10.1016/s0019-8501(96)00122-8

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crossref · retrieved 2026-09-26T22:59:23.546Z