Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

David W. Stewart, Girish N. Punj

Open source

DOI: 10.1016/s0148-2963(97)00067-2
Published: 1998-05
Container: Journal of Business Research
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0148-2963-97-00067-2,
  title = {Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking},
  author = {David W. Stewart and Girish N. Punj},
  year = {1998},
  journal = {Journal of Business Research},
  doi = {10.1016/s0148-2963(97)00067-2},
  url = {https://doi.org/10.1016/s0148-2963(97)00067-2}
}

RIS

TY  - JOUR
TI  - Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking
AU  - David W. Stewart
AU  - Girish N. Punj
PY  - 1998
JO  - Journal of Business Research
DO  - 10.1016/s0148-2963(97)00067-2
UR  - https://doi.org/10.1016/s0148-2963(97)00067-2
ER  -

APA

Stewart, D. W., & Punj, G. N. (1998). Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking. Journal of Business Research. https://doi.org/10.1016/s0148-2963(97)00067-2

Source records

crossref · retrieved 2026-11-06T18:21:36.368Z