The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

R Srivastava

Open source

DOI: 10.1016/s0149-2063(01)00123-4
Published: 2001-12
Container: Journal of Management
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0149-2063-01-00123-4,
  title = {The resource-based view and marketing: The role of market-based assets in gaining competitive advantage},
  author = {R Srivastava},
  year = {2001},
  journal = {Journal of Management},
  doi = {10.1016/s0149-2063(01)00123-4},
  url = {https://doi.org/10.1016/s0149-2063(01)00123-4}
}

RIS

TY  - JOUR
TI  - The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
AU  - R Srivastava
PY  - 2001
JO  - Journal of Management
DO  - 10.1016/s0149-2063(01)00123-4
UR  - https://doi.org/10.1016/s0149-2063(01)00123-4
ER  -

APA

Srivastava, R. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management. https://doi.org/10.1016/s0149-2063(01)00123-4

Source records

crossref · retrieved 2026-09-26T08:20:17.210Z