Insights from ecology: an ecotone perspective of marketing

Gerard Prendergast, Pierre Berthon

Open source

DOI: 10.1016/s0263-2373(99)00094-8
Published: 2000-04
Container: European Management Journal
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/s0263-2373-99-00094-8,
  title = {Insights from ecology: an ecotone perspective of marketing},
  author = {Gerard Prendergast and Pierre Berthon},
  year = {2000},
  journal = {European Management Journal},
  doi = {10.1016/s0263-2373(99)00094-8},
  url = {https://doi.org/10.1016/s0263-2373(99)00094-8}
}

RIS

TY  - JOUR
TI  - Insights from ecology: an ecotone perspective of marketing
AU  - Gerard Prendergast
AU  - Pierre Berthon
PY  - 2000
JO  - European Management Journal
DO  - 10.1016/s0263-2373(99)00094-8
UR  - https://doi.org/10.1016/s0263-2373(99)00094-8
ER  -

APA

Prendergast, G., & Berthon, P. (2000). Insights from ecology: an ecotone perspective of marketing. European Management Journal. https://doi.org/10.1016/s0263-2373(99)00094-8

Source records

crossref · retrieved 2026-09-26T18:52:01.539Z