The effects of political advertising on Facebook and Instagram before the 2020 US election.

Allcott H, Gentzkow M, Levy R, Crespo-Tenorio A, Dumas N, Mason W, Moehler D, Barberá P, Brown T, Cisneros JC, Dimmery D, Freelon D, González-Bailón S, Guess AM, Kim YM, Lazer D, Malhotra N, Nair-Desai S, Nyhan B, Paixao de Queiroz AC, Pan J, Settle J, Thorson E, Tromble R, Velasco Rivera C, Wittenbrink B, Wojcieszak M, Yang S, Zahedian S, Franco A, Kiewiet de Jonge C, Stroud NJ, Tucker JA

Open source

DOI: 10.1038/s41562-025-02328-w
Published: 2026 May
Container: Nature human behaviour
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1038/s41562-025-02328-w,
  title = {The effects of political advertising on Facebook and Instagram before the 2020 US election.},
  author = {Allcott H and Gentzkow M and Levy R and Crespo-Tenorio A and Dumas N and Mason W and Moehler D and Barberá P and Brown T and Cisneros JC and Dimmery D and Freelon D and González-Bailón S and Guess AM and Kim YM and Lazer D and Malhotra N and Nair-Desai S and Nyhan B and Paixao de Queiroz AC and Pan J and Settle J and Thorson E and Tromble R and Velasco Rivera C and Wittenbrink B and Wojcieszak M and Yang S and Zahedian S and Franco A and Kiewiet de Jonge C and Stroud NJ and Tucker JA},
  year = {2026},
  journal = {Nature human behaviour},
  doi = {10.1038/s41562-025-02328-w},
  url = {https://doi.org/10.1038/s41562-025-02328-w}
}

RIS

TY  - JOUR
TI  - The effects of political advertising on Facebook and Instagram before the 2020 US election.
AU  - Allcott H
AU  - Gentzkow M
AU  - Levy R
AU  - Crespo-Tenorio A
AU  - Dumas N
AU  - Mason W
AU  - Moehler D
AU  - Barberá P
AU  - Brown T
AU  - Cisneros JC
AU  - Dimmery D
AU  - Freelon D
AU  - González-Bailón S
AU  - Guess AM
AU  - Kim YM
AU  - Lazer D
AU  - Malhotra N
AU  - Nair-Desai S
AU  - Nyhan B
AU  - Paixao de Queiroz AC
AU  - Pan J
AU  - Settle J
AU  - Thorson E
AU  - Tromble R
AU  - Velasco Rivera C
AU  - Wittenbrink B
AU  - Wojcieszak M
AU  - Yang S
AU  - Zahedian S
AU  - Franco A
AU  - Kiewiet de Jonge C
AU  - Stroud NJ
AU  - Tucker JA
PY  - 2026
JO  - Nature human behaviour
DO  - 10.1038/s41562-025-02328-w
UR  - https://doi.org/10.1038/s41562-025-02328-w
ER  -

APA

H, A., M, G., R, L., A, C., N, D., W, M., D, M., P, B., T, B., JC, C., D, D., D, F., S, G., AM, G., YM, K., D, L., N, M., S, N., B, N., AC, P. D. Q., J, P., J, S., E, T., R, T., C, V. R., B, W., M, W., S, Y., S, Z., A, F., C, K. D. J., NJ, S., & JA, T. (2026). The effects of political advertising on Facebook and Instagram before the 2020 US election.. Nature human behaviour. https://doi.org/10.1038/s41562-025-02328-w

Source records

pubmed · retrieved 2026-09-26T05:10:13.535Z