Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study
- DOI
- 10.1038/s41598-026-55624-4
- Published
- 2026-06-20
- Container
- Scientific Reports
- Publisher
- Springer Science and Business Media LLC
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1038/s41598-026-55624-4,
title = {Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study},
author = {Ma Jun and Zhou Xiaohong and Yi Ding and Wei Lyu and Wen-Gang Zhang and Chao Shen and Bin-Xiu Xu},
year = {2026},
journal = {Scientific Reports},
doi = {10.1038/s41598-026-55624-4},
url = {https://doi.org/10.1038/s41598-026-55624-4}
}RIS
TY - JOUR TI - Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study AU - Ma Jun AU - Zhou Xiaohong AU - Yi Ding AU - Wei Lyu AU - Wen-Gang Zhang AU - Chao Shen AU - Bin-Xiu Xu PY - 2026 JO - Scientific Reports DO - 10.1038/s41598-026-55624-4 UR - https://doi.org/10.1038/s41598-026-55624-4 ER -
APA
Jun, M., Xiaohong, Z., Ding, Y., Lyu, W., Zhang, W., Shen, C., & Xu, B. (2026). Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study. Scientific Reports. https://doi.org/10.1038/s41598-026-55624-4
Source records
- crossref · retrieved 2026-11-10T03:39:16.284Z