Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence

Jinfeng Wu, Yilong Li

Open source

DOI: 10.1051/shsconf/20162401004
Published: 2016
Container: SHS Web of Conferences
Publisher: EDP Sciences
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1051/shsconf/20162401004,
  title = {Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence},
  author = {Jinfeng Wu and Yilong Li},
  year = {2016},
  journal = {SHS Web of Conferences},
  doi = {10.1051/shsconf/20162401004},
  url = {https://doi.org/10.1051/shsconf/20162401004}
}

RIS

TY  - JOUR
TI  - Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence
AU  - Jinfeng Wu
AU  - Yilong Li
PY  - 2016
JO  - SHS Web of Conferences
DO  - 10.1051/shsconf/20162401004
UR  - https://doi.org/10.1051/shsconf/20162401004
ER  -

APA

Wu, J., & Li, Y. (2016). Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence. SHS Web of Conferences. https://doi.org/10.1051/shsconf/20162401004

Source records

crossref · retrieved 2026-09-25T17:45:57.765Z