Consumers’ dark personality traits drive gluckschmerz: the interplay of competitiveness and brand love

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman

Open source

DOI: 10.1057/s41262-024-00372-x
Published: 2024-11-12
Container: Journal of Brand Management
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1057/s41262-024-00372-x,
  title = {Consumers’ dark personality traits drive gluckschmerz: the interplay of competitiveness and brand love},
  author = {Anwar Sadat Shimul and Isaac Cheah and Mahabubur Rahman},
  year = {2024},
  journal = {Journal of Brand Management},
  doi = {10.1057/s41262-024-00372-x},
  url = {https://doi.org/10.1057/s41262-024-00372-x}
}

RIS

TY  - JOUR
TI  - Consumers’ dark personality traits drive gluckschmerz: the interplay of competitiveness and brand love
AU  - Anwar Sadat Shimul
AU  - Isaac Cheah
AU  - Mahabubur Rahman
PY  - 2024
JO  - Journal of Brand Management
DO  - 10.1057/s41262-024-00372-x
UR  - https://doi.org/10.1057/s41262-024-00372-x
ER  -

APA

Shimul, A. S., Cheah, I., & Rahman, M. (2024). Consumers’ dark personality traits drive gluckschmerz: the interplay of competitiveness and brand love. Journal of Brand Management. https://doi.org/10.1057/s41262-024-00372-x

Source records

crossref · retrieved 2026-09-25T20:08:17.504Z