Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads

Margherita Pagani, Ronald Goldsmith, Andrea Perracchio

Open source

DOI: 10.1080/02650487.2015.1009349
Published: 2015-02-20
Container: International Journal of Advertising
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/02650487.2015.1009349,
  title = {Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads},
  author = {Margherita Pagani and Ronald Goldsmith and Andrea Perracchio},
  year = {2015},
  journal = {International Journal of Advertising},
  doi = {10.1080/02650487.2015.1009349},
  url = {https://doi.org/10.1080/02650487.2015.1009349}
}

RIS

TY  - JOUR
TI  - Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads
AU  - Margherita Pagani
AU  - Ronald Goldsmith
AU  - Andrea Perracchio
PY  - 2015
JO  - International Journal of Advertising
DO  - 10.1080/02650487.2015.1009349
UR  - https://doi.org/10.1080/02650487.2015.1009349
ER  -

APA

Pagani, M., Goldsmith, R., & Perracchio, A. (2015). Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads. International Journal of Advertising. https://doi.org/10.1080/02650487.2015.1009349

Source records

crossref · retrieved 2026-09-25T10:52:22.446Z