Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
- DOI
- 10.1080/02650487.2022.2025735
- Published
- 2022-01-25
- Container
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Open access
- unknown
Credibility signals
uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1080/02650487.2022.2025735,
title = {Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective},
author = {Riccardo Rialti and Raffaele Filieri and Lamberto Zollo and Saleh Bazi and Cristiano Ciappei},
year = {2022},
journal = {International Journal of Advertising},
doi = {10.1080/02650487.2022.2025735},
url = {https://doi.org/10.1080/02650487.2022.2025735}
}RIS
TY - JOUR TI - Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective AU - Riccardo Rialti AU - Raffaele Filieri AU - Lamberto Zollo AU - Saleh Bazi AU - Cristiano Ciappei PY - 2022 JO - International Journal of Advertising DO - 10.1080/02650487.2022.2025735 UR - https://doi.org/10.1080/02650487.2022.2025735 ER -
APA
Rialti, R., Filieri, R., Zollo, L., Bazi, S., & Ciappei, C. (2022). Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective. International Journal of Advertising. https://doi.org/10.1080/02650487.2022.2025735
Source records
- crossref · retrieved 2026-11-10T13:48:24.653Z