Does it matter who's at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.

Wirtz JG

Open source

DOI
10.1080/07359683.2020.1713576
Published
2020 Jan-Mar
Container
Health marketing quarterly
Publisher
Not recorded
Open access
unknown

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BibTeX

@article{allodium:10.1080/07359683.2020.1713576,
  title = {Does it matter who's at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.},
  author = {Wirtz JG},
  year = {2020},
  journal = {Health marketing quarterly},
  doi = {10.1080/07359683.2020.1713576},
  url = {https://doi.org/10.1080/07359683.2020.1713576}
}

RIS

TY  - JOUR
TI  - Does it matter who's at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.
AU  - Wirtz JG
PY  - 2020
JO  - Health marketing quarterly
DO  - 10.1080/07359683.2020.1713576
UR  - https://doi.org/10.1080/07359683.2020.1713576
ER  - 

APA

JG, W. (2020). Does it matter who's at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.. Health marketing quarterly. https://doi.org/10.1080/07359683.2020.1713576

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