Selling health or communicating care? A bibliometric mapping of health marketing communications

The Anh Phan

Open source

DOI: 10.1080/07359683.2026.2688605
Published: 2026-06-27
Container: Health Marketing Quarterly
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/07359683.2026.2688605,
  title = {Selling health or communicating care? A bibliometric mapping of health marketing communications},
  author = {The Anh Phan},
  year = {2026},
  journal = {Health Marketing Quarterly},
  doi = {10.1080/07359683.2026.2688605},
  url = {https://doi.org/10.1080/07359683.2026.2688605}
}

RIS

TY  - JOUR
TI  - Selling health or communicating care? A bibliometric mapping of health marketing communications
AU  - The Anh Phan
PY  - 2026
JO  - Health Marketing Quarterly
DO  - 10.1080/07359683.2026.2688605
UR  - https://doi.org/10.1080/07359683.2026.2688605
ER  -

APA

Phan, T. A. (2026). Selling health or communicating care? A bibliometric mapping of health marketing communications. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2026.2688605

Source records

crossref · retrieved 2026-11-10T13:07:47.698Z