Selling health or communicating care? A bibliometric mapping of health marketing communications.

Phan TA

DOI: 10.1080/07359683.2026.2688605
Published: 2026 Jun 27
Container: Health marketing quarterly
Publisher: Not recorded
Open access: no

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limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1080/07359683.2026.2688605,
  title = {Selling health or communicating care? A bibliometric mapping of health marketing communications.},
  author = {Phan TA},
  year = {2026},
  journal = {Health marketing quarterly},
  doi = {10.1080/07359683.2026.2688605},
  url = {https://doi.org/10.1080/07359683.2026.2688605}
}

RIS

TY  - JOUR
TI  - Selling health or communicating care? A bibliometric mapping of health marketing communications.
AU  - Phan TA
PY  - 2026
JO  - Health marketing quarterly
DO  - 10.1080/07359683.2026.2688605
UR  - https://doi.org/10.1080/07359683.2026.2688605
ER  -

APA

TA, P. (2026). Selling health or communicating care? A bibliometric mapping of health marketing communications.. Health marketing quarterly. https://doi.org/10.1080/07359683.2026.2688605

Source records

pubmed · retrieved 2026-09-25T22:46:27.353Z
europe-pmc · retrieved 2026-09-25T22:46:27.355Z