Health-driven choices: Brand equity, genital hygiene behavior, and menstrual product preferences among women.

İnam Ö, Gülay B, Bozdemir T

DOI: 10.1080/07359683.2026.2732794
Published: 2026 Sep 16
Container: Health marketing quarterly
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/07359683.2026.2732794,
  title = {Health-driven choices: Brand equity, genital hygiene behavior, and menstrual product preferences among women.},
  author = {İnam Ö and Gülay B and Bozdemir T},
  year = {2026},
  journal = {Health marketing quarterly},
  doi = {10.1080/07359683.2026.2732794},
  url = {https://doi.org/10.1080/07359683.2026.2732794}
}

RIS

TY  - JOUR
TI  - Health-driven choices: Brand equity, genital hygiene behavior, and menstrual product preferences among women.
AU  - İnam Ö
AU  - Gülay B
AU  - Bozdemir T
PY  - 2026
JO  - Health marketing quarterly
DO  - 10.1080/07359683.2026.2732794
UR  - https://doi.org/10.1080/07359683.2026.2732794
ER  -

APA

Ö, İ., B, G., & T, B. (2026). Health-driven choices: Brand equity, genital hygiene behavior, and menstrual product preferences among women.. Health marketing quarterly. https://doi.org/10.1080/07359683.2026.2732794

Source records

pubmed · retrieved 2026-09-26T01:24:16.615Z