Dialogic communication and audience engagement in Hispanic health marketing on X: A computational analysis

Yangzhi (Nicole) Jiang, Seon-Woo Kim, Myoung-Gi Chon

Open source

DOI: 10.1080/07359683.2026.2742766
Published: 2026-10-14
Container: Health Marketing Quarterly
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/07359683.2026.2742766,
  title = {Dialogic communication and audience engagement in Hispanic health marketing on X: A computational analysis},
  author = {Yangzhi (Nicole) Jiang and Seon-Woo Kim and Myoung-Gi Chon},
  year = {2026},
  journal = {Health Marketing Quarterly},
  doi = {10.1080/07359683.2026.2742766},
  url = {https://doi.org/10.1080/07359683.2026.2742766}
}

RIS

TY  - JOUR
TI  - Dialogic communication and audience engagement in Hispanic health marketing on X: A computational analysis
AU  - Yangzhi (Nicole) Jiang
AU  - Seon-Woo Kim
AU  - Myoung-Gi Chon
PY  - 2026
JO  - Health Marketing Quarterly
DO  - 10.1080/07359683.2026.2742766
UR  - https://doi.org/10.1080/07359683.2026.2742766
ER  -

APA

Jiang, Y. (., Kim, S., & Chon, M. (2026). Dialogic communication and audience engagement in Hispanic health marketing on X: A computational analysis. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2026.2742766

Source records

crossref · retrieved 2026-11-10T13:03:43.398Z