The Health Influencer-Interactor Framework: Enhancing participant retention in health research through strategic marketing integration

Melissa L. Kramer, Aileen K. Ho, Emil Lamprecht, Molly Bradbury, Christine M. Kramer, Katherine A. Finlay

Open source

DOI
10.1080/07359683.2026.2758042
Published
2026-11-06
Container
Health Marketing Quarterly
Publisher
Informa UK Limited
Open access
unknown

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BibTeX

@article{allodium:10.1080/07359683.2026.2758042,
  title = {The Health Influencer-Interactor Framework: Enhancing participant retention in health research through strategic marketing integration},
  author = {Melissa L. Kramer and Aileen K. Ho and Emil Lamprecht and Molly Bradbury and Christine M. Kramer and Katherine A. Finlay},
  year = {2026},
  journal = {Health Marketing Quarterly},
  doi = {10.1080/07359683.2026.2758042},
  url = {https://doi.org/10.1080/07359683.2026.2758042}
}

RIS

TY  - JOUR
TI  - The Health Influencer-Interactor Framework: Enhancing participant retention in health research through strategic marketing integration
AU  - Melissa L. Kramer
AU  - Aileen K. Ho
AU  - Emil Lamprecht
AU  - Molly Bradbury
AU  - Christine M. Kramer
AU  - Katherine A. Finlay
PY  - 2026
JO  - Health Marketing Quarterly
DO  - 10.1080/07359683.2026.2758042
UR  - https://doi.org/10.1080/07359683.2026.2758042
ER  - 

APA

Kramer, M. L., Ho, A. K., Lamprecht, E., Bradbury, M., Kramer, C. M., & Finlay, K. A. (2026). The Health Influencer-Interactor Framework: Enhancing participant retention in health research through strategic marketing integration. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2026.2758042

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