The Role of Brand Authenticity for Higher Education Institutions

F. Girardin, I. Blal, R. Lunardo

DOI: 10.1080/08841241.2023.2172642
Published: 2024-10
Container: Journal of Marketing for Higher Education
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1080/08841241.2023.2172642,
  title = {The Role of Brand Authenticity for Higher Education Institutions},
  author = {F. Girardin and I. Blal and R. Lunardo},
  year = {2024},
  journal = {Journal of Marketing for Higher Education},
  doi = {10.1080/08841241.2023.2172642},
  url = {https://doi.org/10.1080/08841241.2023.2172642}
}

RIS

TY  - JOUR
TI  - The Role of Brand Authenticity for Higher Education Institutions
AU  - F. Girardin
AU  - I. Blal
AU  - R. Lunardo
PY  - 2024
JO  - Journal of Marketing for Higher Education
DO  - 10.1080/08841241.2023.2172642
UR  - https://doi.org/10.1080/08841241.2023.2172642
ER  -

APA

Girardin, F., Blal, I., & Lunardo, R. (2024). The Role of Brand Authenticity for Higher Education Institutions. Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2023.2172642

Source records

hal · retrieved 2026-09-26T05:27:42.491Z