From competitive tendering to strategic marketing: an inductive approach for theory-building

Bernard Cova, Florence Mazet, Robert Salle

Open source

DOI: 10.1080/09652549400000002
Published: 1994-03
Container: Journal of Strategic Marketing
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/09652549400000002,
  title = {From competitive tendering to strategic marketing: an inductive approach for theory-building},
  author = {Bernard Cova and Florence Mazet and Robert Salle},
  year = {1994},
  journal = {Journal of Strategic Marketing},
  doi = {10.1080/09652549400000002},
  url = {https://doi.org/10.1080/09652549400000002}
}

RIS

TY  - JOUR
TI  - From competitive tendering to strategic marketing: an inductive approach for theory-building
AU  - Bernard Cova
AU  - Florence Mazet
AU  - Robert Salle
PY  - 1994
JO  - Journal of Strategic Marketing
DO  - 10.1080/09652549400000002
UR  - https://doi.org/10.1080/09652549400000002
ER  -

APA

Cova, B., Mazet, F., & Salle, R. (1994). From competitive tendering to strategic marketing: an inductive approach for theory-building. Journal of Strategic Marketing. https://doi.org/10.1080/09652549400000002

Source records

crossref · retrieved 2026-11-07T00:30:16.583Z