Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Wided Batat

Open source

DOI: 10.1080/0965254x.2022.2129745
Published: 2022-10-11
Container: Journal of Strategic Marketing
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/0965254x.2022.2129745,
  title = {Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age},
  author = {Wided Batat},
  year = {2022},
  journal = {Journal of Strategic Marketing},
  doi = {10.1080/0965254x.2022.2129745},
  url = {https://doi.org/10.1080/0965254x.2022.2129745}
}

RIS

TY  - JOUR
TI  - Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age
AU  - Wided Batat
PY  - 2022
JO  - Journal of Strategic Marketing
DO  - 10.1080/0965254x.2022.2129745
UR  - https://doi.org/10.1080/0965254x.2022.2129745
ER  -

APA

Batat, W. (2022). Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age. Journal of Strategic Marketing. https://doi.org/10.1080/0965254x.2022.2129745

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crossref · retrieved 2026-11-07T17:14:24.811Z