Why Is the Traditional Marketing Mix Dead? Towards the ``Experiential Marketing Mix'' (7E), a Strategic Framework for Business Experience Design in the Phygital Age

W. Batat

DOI: 10.1080/0965254x.2022.2129745
Published: 2022
Container: Journal of Strategic Marketing
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1080/0965254x.2022.2129745,
  title = {Why Is the Traditional Marketing Mix Dead? Towards the ``Experiential Marketing Mix'' (7E), a Strategic Framework for Business Experience Design in the Phygital Age},
  author = {W. Batat},
  year = {2022},
  journal = {Journal of Strategic Marketing},
  doi = {10.1080/0965254x.2022.2129745},
  url = {https://doi.org/10.1080/0965254x.2022.2129745}
}

RIS

TY  - JOUR
TI  - Why Is the Traditional Marketing Mix Dead? Towards the ``Experiential Marketing Mix'' (7E), a Strategic Framework for Business Experience Design in the Phygital Age
AU  - W. Batat
PY  - 2022
JO  - Journal of Strategic Marketing
DO  - 10.1080/0965254x.2022.2129745
UR  - https://doi.org/10.1080/0965254x.2022.2129745
ER  -

APA

Batat, W. (2022). Why Is the Traditional Marketing Mix Dead? Towards the ``Experiential Marketing Mix'' (7E), a Strategic Framework for Business Experience Design in the Phygital Age. Journal of Strategic Marketing. https://doi.org/10.1080/0965254x.2022.2129745

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hal · retrieved 2026-09-26T05:23:45.513Z