When is Injunctive Norms Messaging Counterproductive? Exploring the Effect of Language Variation in Social Norms Messaging on Psychological Reactance

Jie Zhuang, Adam Richards

Open source

DOI: 10.1080/10410236.2025.2514149
Published: 2025-06-05
Container: Health Communication
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/10410236.2025.2514149,
  title = {When is Injunctive Norms Messaging Counterproductive? Exploring the Effect of Language Variation in Social Norms Messaging on Psychological Reactance},
  author = {Jie Zhuang and Adam Richards},
  year = {2025},
  journal = {Health Communication},
  doi = {10.1080/10410236.2025.2514149},
  url = {https://doi.org/10.1080/10410236.2025.2514149}
}

RIS

TY  - JOUR
TI  - When is Injunctive Norms Messaging Counterproductive? Exploring the Effect of Language Variation in Social Norms Messaging on Psychological Reactance
AU  - Jie Zhuang
AU  - Adam Richards
PY  - 2025
JO  - Health Communication
DO  - 10.1080/10410236.2025.2514149
UR  - https://doi.org/10.1080/10410236.2025.2514149
ER  -

APA

Zhuang, J., & Richards, A. (2025). When is Injunctive Norms Messaging Counterproductive? Exploring the Effect of Language Variation in Social Norms Messaging on Psychological Reactance. Health Communication. https://doi.org/10.1080/10410236.2025.2514149

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crossref · retrieved 2026-09-26T03:55:30.429Z