The Role of Influencer Credibility and Parasocial Interaction in Shaping Healthy Eating Intention: A PLS-SEM Study Comparing Instagram and YouTube

Zührem Yaman, Hasan Suat Aksu

Open source

DOI
10.1080/10410236.2026.2706530
Published
2026-07-22
Container
Health Communication
Publisher
Informa UK Limited
Open access
unknown

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BibTeX

@article{allodium:10.1080/10410236.2026.2706530,
  title = {The Role of Influencer Credibility and Parasocial Interaction in Shaping Healthy Eating Intention: A PLS-SEM Study Comparing Instagram and YouTube},
  author = {Zührem Yaman and Hasan Suat Aksu},
  year = {2026},
  journal = {Health Communication},
  doi = {10.1080/10410236.2026.2706530},
  url = {https://doi.org/10.1080/10410236.2026.2706530}
}

RIS

TY  - JOUR
TI  - The Role of Influencer Credibility and Parasocial Interaction in Shaping Healthy Eating Intention: A PLS-SEM Study Comparing Instagram and YouTube
AU  - Zührem Yaman
AU  - Hasan Suat Aksu
PY  - 2026
JO  - Health Communication
DO  - 10.1080/10410236.2026.2706530
UR  - https://doi.org/10.1080/10410236.2026.2706530
ER  - 

APA

Yaman, Z., & Aksu, H. S. (2026). The Role of Influencer Credibility and Parasocial Interaction in Shaping Healthy Eating Intention: A PLS-SEM Study Comparing Instagram and YouTube. Health Communication. https://doi.org/10.1080/10410236.2026.2706530

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