Testing U.S. Advertising Belief and Attitude Measures in France

Yann Truong, Rod McColl, Irena Descubes

Open source

DOI: 10.1080/10496480902865231
Published: 2009-01
Container: Journal of Euromarketing
Publisher: IMDA Press
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/10496480902865231,
  title = {Testing U.S. Advertising Belief and Attitude Measures in France},
  author = {Yann Truong and Rod McColl and Irena Descubes},
  year = {2009},
  journal = {Journal of Euromarketing},
  doi = {10.1080/10496480902865231},
  url = {https://doi.org/10.1080/10496480902865231}
}

RIS

TY  - JOUR
TI  - Testing U.S. Advertising Belief and Attitude Measures in France
AU  - Yann Truong
AU  - Rod McColl
AU  - Irena Descubes
PY  - 2009
JO  - Journal of Euromarketing
DO  - 10.1080/10496480902865231
UR  - https://doi.org/10.1080/10496480902865231
ER  -

APA

Truong, Y., McColl, R., & Descubes, I. (2009). Testing U.S. Advertising Belief and Attitude Measures in France. Journal of Euromarketing. https://doi.org/10.1080/10496480902865231

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crossref · retrieved 2026-09-25T06:30:21.454Z