Consumer Culture Theory's Future in Marketing

Joonas Rokka

DOI: 10.1080/10696679.2020.1860685
Published: 2021-01-01
Container: Journal of Marketing Theory and Practice
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1080/10696679.2020.1860685,
  title = {Consumer Culture Theory's Future in Marketing},
  author = {Joonas Rokka},
  year = {2021},
  journal = {Journal of Marketing Theory and Practice},
  doi = {10.1080/10696679.2020.1860685},
  url = {https://doi.org/10.1080/10696679.2020.1860685}
}

RIS

TY  - JOUR
TI  - Consumer Culture Theory's Future in Marketing
AU  - Joonas Rokka
PY  - 2021
JO  - Journal of Marketing Theory and Practice
DO  - 10.1080/10696679.2020.1860685
UR  - https://doi.org/10.1080/10696679.2020.1860685
ER  -

APA

Rokka, J. (2021). Consumer Culture Theory's Future in Marketing. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2020.1860685

Source records

hal · retrieved 2026-09-25T18:07:07.955Z