<i>Wild to Mild</i> : CDC’s Influenza Vaccination Campaign Highlights Value of Messaging Around Attenuation of Illness

Claire J. McCreavy, Victoria Swyers Merritt, Robin Spratling, Nicole Richardson-Smith, Erin Burns, Laura A. Randall

Open source

DOI: 10.1080/10810730.2025.2453840
Published: 2025-07-30
Container: Journal of Health Communication
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/10810730.2025.2453840,
  title = {<i>Wild to Mild</i>
                    : CDC’s Influenza Vaccination Campaign Highlights Value of Messaging Around Attenuation of Illness},
  author = {Claire J. McCreavy and Victoria Swyers Merritt and Robin Spratling and Nicole Richardson-Smith and Erin Burns and Laura A. Randall},
  year = {2025},
  journal = {Journal of Health Communication},
  doi = {10.1080/10810730.2025.2453840},
  url = {https://doi.org/10.1080/10810730.2025.2453840}
}

RIS

TY  - JOUR
TI  - <i>Wild to Mild</i>
                    : CDC’s Influenza Vaccination Campaign Highlights Value of Messaging Around Attenuation of Illness
AU  - Claire J. McCreavy
AU  - Victoria Swyers Merritt
AU  - Robin Spratling
AU  - Nicole Richardson-Smith
AU  - Erin Burns
AU  - Laura A. Randall
PY  - 2025
JO  - Journal of Health Communication
DO  - 10.1080/10810730.2025.2453840
UR  - https://doi.org/10.1080/10810730.2025.2453840
ER  -

APA

McCreavy, C. J., Merritt, V. S., Spratling, R., Richardson-Smith, N., Burns, E., & Randall, L. A. (2025). <i>Wild to Mild</i> : CDC’s Influenza Vaccination Campaign Highlights Value of Messaging Around Attenuation of Illness. Journal of Health Communication. https://doi.org/10.1080/10810730.2025.2453840

Source records

crossref · retrieved 2026-09-26T23:04:48.680Z