This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude
- DOI
- 10.1080/13527266.2023.2199026
- Published
- 2023-04-12
- Container
- Journal of Marketing Communications
- Publisher
- Not recorded
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.1080/13527266.2023.2199026,
title = {This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude},
author = {Arabelle David-Ignatieff and Cristian Buzeta and Patrick de Pelsmacker and Norchene Ben Dahmane Mouelhi},
year = {2023},
journal = {Journal of Marketing Communications},
doi = {10.1080/13527266.2023.2199026},
url = {https://doi.org/10.1080/13527266.2023.2199026}
}RIS
TY - JOUR TI - This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude AU - Arabelle David-Ignatieff AU - Cristian Buzeta AU - Patrick de Pelsmacker AU - Norchene Ben Dahmane Mouelhi PY - 2023 JO - Journal of Marketing Communications DO - 10.1080/13527266.2023.2199026 UR - https://doi.org/10.1080/13527266.2023.2199026 ER -
APA
David-Ignatieff, A., Buzeta, C., Pelsmacker, P. D., & Mouelhi, N. B. D. (2023). This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2023.2199026
Source records
- hal · retrieved 2026-11-10T13:28:24.125Z