Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants

Teresa Pérez del Castillo, Paloma Díaz Soloaga, Julie McColl

Open source

DOI: 10.1080/20932685.2020.1791727
Published: 2020-08-05
Container: Journal of Global Fashion Marketing
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/20932685.2020.1791727,
  title = {Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants},
  author = {Teresa Pérez del Castillo and Paloma Díaz Soloaga and Julie McColl},
  year = {2020},
  journal = {Journal of Global Fashion Marketing},
  doi = {10.1080/20932685.2020.1791727},
  url = {https://doi.org/10.1080/20932685.2020.1791727}
}

RIS

TY  - JOUR
TI  - Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
AU  - Teresa Pérez del Castillo
AU  - Paloma Díaz Soloaga
AU  - Julie McColl
PY  - 2020
JO  - Journal of Global Fashion Marketing
DO  - 10.1080/20932685.2020.1791727
UR  - https://doi.org/10.1080/20932685.2020.1791727
ER  -

APA

Castillo, T. P. D., Soloaga, P. D., & McColl, J. (2020). Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants. Journal of Global Fashion Marketing. https://doi.org/10.1080/20932685.2020.1791727

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crossref · retrieved 2026-11-10T12:22:31.680Z