Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
- DOI
- 10.1080/23311975.2021.1945426
- Published
- 2021-01
- Container
- Cogent Business & Management
- Publisher
- Informa UK Limited
- Open access
- unknown
Credibility signals
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Cite this work
BibTeX
@article{allodium:10.1080/23311975.2021.1945426,
title = {Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth},
author = {Umer Zaman and Brajesh Bolia and Mahwish Anjam},
year = {2021},
journal = {Cogent Business \& Management},
doi = {10.1080/23311975.2021.1945426},
url = {https://doi.org/10.1080/23311975.2021.1945426}
}RIS
TY - JOUR TI - Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth AU - Umer Zaman AU - Brajesh Bolia AU - Mahwish Anjam PY - 2021 JO - Cogent Business & Management DO - 10.1080/23311975.2021.1945426 UR - https://doi.org/10.1080/23311975.2021.1945426 ER -
APA
Zaman, U., Bolia, B., & Anjam, M. (2021). Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth. Cogent Business & Management. https://doi.org/10.1080/23311975.2021.1945426
Source records
- crossref · retrieved 2026-11-10T16:33:31.840Z