When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
- DOI
- 10.1080/23311975.2022.2135221
- Published
- 12
- Container
- Cogent Business & Management
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.1080/23311975.2022.2135221,
title = {When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?},
author = {Shahzad Ahmad Khan and Ibrahim Rashid Al Shamsi and Taufiq Hail Ghilan Al Madhagy and Mahwish Anjam},
year = {2022},
journal = {Cogent Business \& Management},
doi = {10.1080/23311975.2022.2135221},
url = {https://doi.org/10.1080/23311975.2022.2135221}
}RIS
TY - JOUR TI - When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior? AU - Shahzad Ahmad Khan AU - Ibrahim Rashid Al Shamsi AU - Taufiq Hail Ghilan Al Madhagy AU - Mahwish Anjam PY - 2022 JO - Cogent Business & Management DO - 10.1080/23311975.2022.2135221 UR - https://doi.org/10.1080/23311975.2022.2135221 ER -
APA
Khan, S. A., Shamsi, I. R. A., Madhagy, T. H. G. A., & Anjam, M. (2022). When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?. Cogent Business & Management. https://doi.org/10.1080/23311975.2022.2135221
Source records
- doaj · retrieved 2026-11-10T15:04:02.653Z