When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

Shahzad Ahmad Khan, Ibrahim Rashid Al Shamsi, Taufiq Hail Ghilan Al Madhagy, Mahwish Anjam

Open source

DOI
10.1080/23311975.2022.2135221
Published
12
Container
Cogent Business & Management
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1080/23311975.2022.2135221,
  title = {When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?},
  author = {Shahzad Ahmad Khan and Ibrahim Rashid Al Shamsi and Taufiq Hail Ghilan Al Madhagy and Mahwish Anjam},
  year = {2022},
  journal = {Cogent Business \& Management},
  doi = {10.1080/23311975.2022.2135221},
  url = {https://doi.org/10.1080/23311975.2022.2135221}
}

RIS

TY  - JOUR
TI  - When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
AU  - Shahzad Ahmad Khan
AU  - Ibrahim Rashid Al Shamsi
AU  - Taufiq Hail Ghilan Al Madhagy
AU  - Mahwish Anjam
PY  - 2022
JO  - Cogent Business & Management
DO  - 10.1080/23311975.2022.2135221
UR  - https://doi.org/10.1080/23311975.2022.2135221
ER  - 

APA

Khan, S. A., Shamsi, I. R. A., Madhagy, T. H. G. A., & Anjam, M. (2022). When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?. Cogent Business & Management. https://doi.org/10.1080/23311975.2022.2135221

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