Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Neo Ligaraba, Tinashe Chuchu, Brighton Nyagadza

Open source

DOI: 10.1080/23311975.2023.2184244
Published: 12
Container: Cogent Business & Management
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1080/23311975.2023.2184244,
  title = {Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective},
  author = {Neo Ligaraba and Tinashe Chuchu and Brighton Nyagadza},
  year = {2023},
  journal = {Cogent Business \& Management},
  doi = {10.1080/23311975.2023.2184244},
  url = {https://doi.org/10.1080/23311975.2023.2184244}
}

RIS

TY  - JOUR
TI  - Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective
AU  - Neo Ligaraba
AU  - Tinashe Chuchu
AU  - Brighton Nyagadza
PY  - 2023
JO  - Cogent Business & Management
DO  - 10.1080/23311975.2023.2184244
UR  - https://doi.org/10.1080/23311975.2023.2184244
ER  -

APA

Ligaraba, N., Chuchu, T., & Nyagadza, B. (2023). Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management. https://doi.org/10.1080/23311975.2023.2184244

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doaj · retrieved 2026-09-26T02:10:25.201Z