A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

Subhajit Pahari, Anupam Bandyopadhyay, Vijay Kumar V. M., Sameer Pingle

Open source

DOI: 10.1080/23311975.2024.2383794
Published: 2024-08-13
Container: Cogent Business & Management
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/23311975.2024.2383794,
  title = {A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda},
  author = {Subhajit Pahari and Anupam Bandyopadhyay and Vijay Kumar V. M. and Sameer Pingle},
  year = {2024},
  journal = {Cogent Business \&amp; Management},
  doi = {10.1080/23311975.2024.2383794},
  url = {https://doi.org/10.1080/23311975.2024.2383794}
}

RIS

TY  - JOUR
TI  - A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda
AU  - Subhajit Pahari
AU  - Anupam Bandyopadhyay
AU  - Vijay Kumar V. M.
AU  - Sameer Pingle
PY  - 2024
JO  - Cogent Business &amp; Management
DO  - 10.1080/23311975.2024.2383794
UR  - https://doi.org/10.1080/23311975.2024.2383794
ER  -

APA

Pahari, S., Bandyopadhyay, A., M., V. K. V., & Pingle, S. (2024). A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda. Cogent Business & Management. https://doi.org/10.1080/23311975.2024.2383794

Source records

crossref · retrieved 2026-09-26T12:40:17.278Z