Promotion’s power in halal product purchases: the mediating role of trust and knowledge

Sri Rahayu, Yudha Mahrom Darma Saputra, Sulaiman Helmi, Muh Asriadi AM

Open source

DOI: 10.1080/23311975.2024.2440627
Published: 2024-12-16
Container: Cogent Business & Management
Publisher: Informa UK Limited
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1080/23311975.2024.2440627,
  title = {Promotion’s power in halal product purchases: the mediating role of trust and knowledge},
  author = {Sri Rahayu and Yudha Mahrom Darma Saputra and Sulaiman Helmi and Muh Asriadi AM},
  year = {2024},
  journal = {Cogent Business \&amp; Management},
  doi = {10.1080/23311975.2024.2440627},
  url = {https://doi.org/10.1080/23311975.2024.2440627}
}

RIS

TY  - JOUR
TI  - Promotion’s power in halal product purchases: the mediating role of trust and knowledge
AU  - Sri Rahayu
AU  - Yudha Mahrom Darma Saputra
AU  - Sulaiman Helmi
AU  - Muh Asriadi AM
PY  - 2024
JO  - Cogent Business &amp; Management
DO  - 10.1080/23311975.2024.2440627
UR  - https://doi.org/10.1080/23311975.2024.2440627
ER  -

APA

Rahayu, S., Saputra, Y. M. D., Helmi, S., & AM, M. A. (2024). Promotion’s power in halal product purchases: the mediating role of trust and knowledge. Cogent Business & Management. https://doi.org/10.1080/23311975.2024.2440627

Source records

crossref · retrieved 2026-09-27T00:45:59.833Z