The effect of types of banner ad, Web localization, and customer involvement on Internet users' attitudes.

Chen JV, Ross WH, Yen DC, Akhapon L

Open source

DOI
10.1089/cpb.2008.0199
Published
2009 Feb
Container
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society
Publisher
Not recorded
Open access
unknown

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BibTeX

@article{allodium:10.1089/cpb.2008.0199,
  title = {The effect of types of banner ad, Web localization, and customer involvement on Internet users' attitudes.},
  author = {Chen JV and Ross WH and Yen DC and Akhapon L},
  year = {2009},
  journal = {Cyberpsychology \& behavior : the impact of the Internet, multimedia and virtual reality on behavior and society},
  doi = {10.1089/cpb.2008.0199},
  url = {https://doi.org/10.1089/cpb.2008.0199}
}

RIS

TY  - JOUR
TI  - The effect of types of banner ad, Web localization, and customer involvement on Internet users' attitudes.
AU  - Chen JV
AU  - Ross WH
AU  - Yen DC
AU  - Akhapon L
PY  - 2009
JO  - Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society
DO  - 10.1089/cpb.2008.0199
UR  - https://doi.org/10.1089/cpb.2008.0199
ER  - 

APA

JV, C., WH, R., DC, Y., & L, A. (2009). The effect of types of banner ad, Web localization, and customer involvement on Internet users' attitudes.. Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society. https://doi.org/10.1089/cpb.2008.0199

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