The role of wholesale brands for buyer loyalty: a transaction cost perspective

Peter Kenning, Stephan Grzeskowiak, Christian Brock, Martin Ahlert

DOI: 10.1108/08858621111115886
Published: 2011-04
Container: Journal of Business and Industrial Marketing
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1108/08858621111115886,
  title = {The role of wholesale brands for buyer loyalty: a transaction cost perspective},
  author = {Peter Kenning and Stephan Grzeskowiak and Christian Brock and Martin Ahlert},
  year = {2011},
  journal = {Journal of Business and Industrial Marketing},
  doi = {10.1108/08858621111115886},
  url = {https://doi.org/10.1108/08858621111115886}
}

RIS

TY  - JOUR
TI  - The role of wholesale brands for buyer loyalty: a transaction cost perspective
AU  - Peter Kenning
AU  - Stephan Grzeskowiak
AU  - Christian Brock
AU  - Martin Ahlert
PY  - 2011
JO  - Journal of Business and Industrial Marketing
DO  - 10.1108/08858621111115886
UR  - https://doi.org/10.1108/08858621111115886
ER  -

APA

Kenning, P., Grzeskowiak, S., Brock, C., & Ahlert, M. (2011). The role of wholesale brands for buyer loyalty: a transaction cost perspective. Journal of Business and Industrial Marketing. https://doi.org/10.1108/08858621111115886

Source records

hal · retrieved 2026-09-26T02:23:23.218Z