The impact of reward personalisation on frequent flyer programmes ' perceived value and loyalty

Lars Meyer-Waarden

Open source

DOI: 10.1108/08876041311330681
Published: 2013-05-24
Container: Journal of Services Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/08876041311330681,
  title = {The impact of reward personalisation on frequent flyer programmes
					'
				 perceived value and loyalty},
  author = {Lars Meyer-Waarden},
  year = {2013},
  journal = {Journal of Services Marketing},
  doi = {10.1108/08876041311330681},
  url = {https://doi.org/10.1108/08876041311330681}
}

RIS

TY  - JOUR
TI  - The impact of reward personalisation on frequent flyer programmes
					'
				 perceived value and loyalty
AU  - Lars Meyer-Waarden
PY  - 2013
JO  - Journal of Services Marketing
DO  - 10.1108/08876041311330681
UR  - https://doi.org/10.1108/08876041311330681
ER  -

APA

Meyer-Waarden, L. (2013). The impact of reward personalisation on frequent flyer programmes ' perceived value and loyalty. Journal of Services Marketing. https://doi.org/10.1108/08876041311330681

Source records

crossref · retrieved 2026-09-25T18:15:26.763Z