Uncovering the relationships between aspirations and luxury brand preference

Yann Truong, Rod McColl, Philip J. Kitchen

Open source

DOI: 10.1108/10610421011068586
Published: 2010-08-24
Container: Journal of Product & Brand Management
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/10610421011068586,
  title = {Uncovering the relationships between aspirations and luxury brand preference},
  author = {Yann Truong and Rod McColl and Philip J. Kitchen},
  year = {2010},
  journal = {Journal of Product \&amp; Brand Management},
  doi = {10.1108/10610421011068586},
  url = {https://doi.org/10.1108/10610421011068586}
}

RIS

TY  - JOUR
TI  - Uncovering the relationships between aspirations and luxury brand preference
AU  - Yann Truong
AU  - Rod McColl
AU  - Philip J. Kitchen
PY  - 2010
JO  - Journal of Product &amp; Brand Management
DO  - 10.1108/10610421011068586
UR  - https://doi.org/10.1108/10610421011068586
ER  -

APA

Truong, Y., McColl, R., & Kitchen, P. J. (2010). Uncovering the relationships between aspirations and luxury brand preference. Journal of Product & Brand Management. https://doi.org/10.1108/10610421011068586

Source records

crossref · retrieved 2026-09-26T04:25:03.714Z