Construction of international brand portfolios: impact on local brands

Bruno Godey, Chantal Lai

Open source

DOI: 10.1108/10610421111157928
Published: 2011-08-23
Container: Journal of Product & Brand Management
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/10610421111157928,
  title = {Construction of international brand portfolios: impact on local brands},
  author = {Bruno Godey and Chantal Lai},
  year = {2011},
  journal = {Journal of Product \&amp; Brand Management},
  doi = {10.1108/10610421111157928},
  url = {https://doi.org/10.1108/10610421111157928}
}

RIS

TY  - JOUR
TI  - Construction of international brand portfolios: impact on local brands
AU  - Bruno Godey
AU  - Chantal Lai
PY  - 2011
JO  - Journal of Product &amp; Brand Management
DO  - 10.1108/10610421111157928
UR  - https://doi.org/10.1108/10610421111157928
ER  -

APA

Godey, B., & Lai, C. (2011). Construction of international brand portfolios: impact on local brands. Journal of Product & Brand Management. https://doi.org/10.1108/10610421111157928

Source records

crossref · retrieved 2026-11-10T20:20:48.091Z