Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers
- DOI
- 10.1108/ejm-09-2023-0720
- Published
- 2025-09-30
- Container
- European Journal of Marketing
- Publisher
- Emerald
- Open access
- unknown
Credibility signals
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Cite this work
BibTeX
@article{allodium:10.1108/ejm-09-2023-0720,
title = {Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers},
author = {Linpeng Dong and Junyun Liao and Raffaele Filieri and Peng Du},
year = {2025},
journal = {European Journal of Marketing},
doi = {10.1108/ejm-09-2023-0720},
url = {https://doi.org/10.1108/ejm-09-2023-0720}
}RIS
TY - JOUR TI - Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers AU - Linpeng Dong AU - Junyun Liao AU - Raffaele Filieri AU - Peng Du PY - 2025 JO - European Journal of Marketing DO - 10.1108/ejm-09-2023-0720 UR - https://doi.org/10.1108/ejm-09-2023-0720 ER -
APA
Dong, L., Liao, J., Filieri, R., & Du, P. (2025). Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers. European Journal of Marketing. https://doi.org/10.1108/ejm-09-2023-0720
Source records
- crossref · retrieved 2026-11-10T14:11:08.052Z