“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value
- DOI
- 10.1108/ejmbe-10-2023-0331
- Published
- 2024-06-24
- Container
- European Journal of Management and Business Economics
- Publisher
- Emerald
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1108/ejmbe-10-2023-0331,
title = {“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value},
author = {Sandra Castro-González and Belén Bande and Pilar Fernández-Ferrín},
year = {2024},
journal = {European Journal of Management and Business Economics},
doi = {10.1108/ejmbe-10-2023-0331},
url = {https://doi.org/10.1108/ejmbe-10-2023-0331}
}RIS
TY - JOUR TI - “I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value AU - Sandra Castro-González AU - Belén Bande AU - Pilar Fernández-Ferrín PY - 2024 JO - European Journal of Management and Business Economics DO - 10.1108/ejmbe-10-2023-0331 UR - https://doi.org/10.1108/ejmbe-10-2023-0331 ER -
APA
Castro-González, S., Bande, B., & Fernández-Ferrín, P. (2024). “I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value. European Journal of Management and Business Economics. https://doi.org/10.1108/ejmbe-10-2023-0331
Source records
- crossref · retrieved 2026-09-27T05:58:45.610Z