Digital strategy design and digital transformation: a review and future research directions

M. Michael Christofi, G. Grigorios Lamprinakos, D. K. Nguyen, P. T. Tran

DOI: 10.1108/imr-10-2025-0538
Published: 2025-10
Container: International Marketing Review
Publisher: Not recorded
Open access: no

Credibility signals

limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
cautionDOI resolves: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.1108/imr-10-2025-0538,
  title = {Digital strategy design and digital transformation: a review and future research directions},
  author = {M. Michael Christofi and G. Grigorios Lamprinakos and D. K. Nguyen and P. T. Tran},
  year = {2025},
  journal = {International Marketing Review},
  doi = {10.1108/imr-10-2025-0538},
  url = {https://doi.org/10.1108/imr-10-2025-0538}
}

RIS

TY  - JOUR
TI  - Digital strategy design and digital transformation: a review and future research directions
AU  - M. Michael Christofi
AU  - G. Grigorios Lamprinakos
AU  - D. K. Nguyen
AU  - P. T. Tran
PY  - 2025
JO  - International Marketing Review
DO  - 10.1108/imr-10-2025-0538
UR  - https://doi.org/10.1108/imr-10-2025-0538
ER  -

APA

Christofi, M. M., Lamprinakos, G. G., Nguyen, D. K., & Tran, P. T. (2025). Digital strategy design and digital transformation: a review and future research directions. International Marketing Review. https://doi.org/10.1108/imr-10-2025-0538

Source records

hal · retrieved 2026-09-26T13:16:40.446Z