Effects of Cause-Related Marketing Campaigns on Consumer Purchase Behavior among French Millennials: A Regulatory Focus Approach
- DOI
- 10.1108/imr-12-2018-0348
- Published
- 2020
- Container
- International Marketing Review
- Publisher
- Not recorded
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.1108/imr-12-2018-0348,
title = {Effects of Cause-Related Marketing Campaigns on Consumer Purchase Behavior among French Millennials: A Regulatory Focus Approach},
author = {J. Partouche and S. Vessal and I. Khelladi and S. Castellano and G. Sakka},
year = {2020},
journal = {International Marketing Review},
doi = {10.1108/imr-12-2018-0348},
url = {https://doi.org/10.1108/imr-12-2018-0348}
}RIS
TY - JOUR TI - Effects of Cause-Related Marketing Campaigns on Consumer Purchase Behavior among French Millennials: A Regulatory Focus Approach AU - J. Partouche AU - S. Vessal AU - I. Khelladi AU - S. Castellano AU - G. Sakka PY - 2020 JO - International Marketing Review DO - 10.1108/imr-12-2018-0348 UR - https://doi.org/10.1108/imr-12-2018-0348 ER -
APA
Partouche, J., Vessal, S., Khelladi, I., Castellano, S., & Sakka, G. (2020). Effects of Cause-Related Marketing Campaigns on Consumer Purchase Behavior among French Millennials: A Regulatory Focus Approach. International Marketing Review. https://doi.org/10.1108/imr-12-2018-0348
Source records
- hal · retrieved 2026-09-26T01:43:45.903Z