Perceived identity threat and brand advocacy responses to different types of brand-related attacks

Junyun Liao, Jiawen Chen, Yanghong Hu, Raffaele Filieri, Xiaoliang Feng, Wei Wang

Open source

DOI
10.1108/intr-05-2023-0352
Published
2024-09
Container
Internet Research
Publisher
Not recorded
Open access
no

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BibTeX

@article{allodium:10.1108/intr-05-2023-0352,
  title = {Perceived identity threat and brand advocacy responses to different types of brand-related attacks},
  author = {Junyun Liao and Jiawen Chen and Yanghong Hu and Raffaele Filieri and Xiaoliang Feng and Wei Wang},
  year = {2024},
  journal = {Internet Research},
  doi = {10.1108/intr-05-2023-0352},
  url = {https://doi.org/10.1108/intr-05-2023-0352}
}

RIS

TY  - JOUR
TI  - Perceived identity threat and brand advocacy responses to different types of brand-related attacks
AU  - Junyun Liao
AU  - Jiawen Chen
AU  - Yanghong Hu
AU  - Raffaele Filieri
AU  - Xiaoliang Feng
AU  - Wei Wang
PY  - 2024
JO  - Internet Research
DO  - 10.1108/intr-05-2023-0352
UR  - https://doi.org/10.1108/intr-05-2023-0352
ER  - 

APA

Liao, J., Chen, J., Hu, Y., Filieri, R., Feng, X., & Wang, W. (2024). Perceived identity threat and brand advocacy responses to different types of brand-related attacks. Internet Research. https://doi.org/10.1108/intr-05-2023-0352

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