Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs

Sylvaine Castellano, Insaf Khelladi, Chiraz Aouina Mejri

Open source

DOI: 10.1108/jbim-07-2020-0373
Published: 2021-07-31
Container: Journal of Business & Industrial Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jbim-07-2020-0373,
  title = {Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs},
  author = {Sylvaine Castellano and Insaf Khelladi and Chiraz Aouina Mejri},
  year = {2021},
  journal = {Journal of Business \&amp; Industrial Marketing},
  doi = {10.1108/jbim-07-2020-0373},
  url = {https://doi.org/10.1108/jbim-07-2020-0373}
}

RIS

TY  - JOUR
TI  - Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs
AU  - Sylvaine Castellano
AU  - Insaf Khelladi
AU  - Chiraz Aouina Mejri
PY  - 2021
JO  - Journal of Business &amp; Industrial Marketing
DO  - 10.1108/jbim-07-2020-0373
UR  - https://doi.org/10.1108/jbim-07-2020-0373
ER  -

APA

Castellano, S., Khelladi, I., & Mejri, C. A. (2021). Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs. Journal of Business & Industrial Marketing. https://doi.org/10.1108/jbim-07-2020-0373

Source records

crossref · retrieved 2026-11-04T04:51:18.760Z