The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation

Philippe Rebière, Hareesh Mavoori

Open source

DOI: 10.1108/jbs-10-2018-0185
Published: 2019-04-09
Container: Journal of Business Strategy
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jbs-10-2018-0185,
  title = {The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation},
  author = {Philippe Rebière and Hareesh Mavoori},
  year = {2019},
  journal = {Journal of Business Strategy},
  doi = {10.1108/jbs-10-2018-0185},
  url = {https://doi.org/10.1108/jbs-10-2018-0185}
}

RIS

TY  - JOUR
TI  - The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation
AU  - Philippe Rebière
AU  - Hareesh Mavoori
PY  - 2019
JO  - Journal of Business Strategy
DO  - 10.1108/jbs-10-2018-0185
UR  - https://doi.org/10.1108/jbs-10-2018-0185
ER  -

APA

Rebière, P., & Mavoori, H. (2019). The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation. Journal of Business Strategy. https://doi.org/10.1108/jbs-10-2018-0185

Source records

crossref · retrieved 2026-11-06T11:21:03.823Z