The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations

Laurence Carsana, Alain Jolibert

Open source

DOI: 10.1108/jcm-07-2016-1869
Published: 2017-05-08
Container: Journal of Consumer Marketing
Publisher: Emerald
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1108/jcm-07-2016-1869,
  title = {The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations},
  author = {Laurence Carsana and Alain Jolibert},
  year = {2017},
  journal = {Journal of Consumer Marketing},
  doi = {10.1108/jcm-07-2016-1869},
  url = {https://doi.org/10.1108/jcm-07-2016-1869}
}

RIS

TY  - JOUR
TI  - The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations
AU  - Laurence Carsana
AU  - Alain Jolibert
PY  - 2017
JO  - Journal of Consumer Marketing
DO  - 10.1108/jcm-07-2016-1869
UR  - https://doi.org/10.1108/jcm-07-2016-1869
ER  -

APA

Carsana, L., & Jolibert, A. (2017). The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations. Journal of Consumer Marketing. https://doi.org/10.1108/jcm-07-2016-1869

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crossref · retrieved 2026-09-25T06:43:37.524Z